Project №26-35HCD

TiE Boston Ecosystem Platform

A fragmented set of entrepreneurship program sites needed unifying into a coherent digital ecosystem serving students, founders, mentors, investors, and sponsors. Delivering a blueprint for a unified web and mobile presence.

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TiE Boston Ecosystem Platform
Brief

Unify a fragmented set of entrepreneurship program sites into one coherent digital ecosystem for students, founders, mentors, and investors.

Approach

Building a Business Model Canvas and competitive scan; developing stakeholder personas and discovery-to-engagement journeys; producing a consolidated information architecture and design language across a Wix-ready website and high-fidelity companion mobile prototype.

Outcome

A blueprint for a unified presence that improves program, event, resource, company, alumni, and community discovery across web and mobile.

1 ecosystem
Unified web + mobile blueprint
6 stakeholders
Students to sponsors
Consolidated IA
Across all program sites