Swaddle Childcare Booking App
An app-centered childcare marketplace needed to reduce anxiety and friction in a family's first booking while building referral and loyalty mechanisms. Delivering clickable concepts focused on trust, first-booking conversion, and repeat engagement.
Back to archiveReduce anxiety and friction in the first childcare booking while designing referral and loyalty mechanisms for parents and babysitters.
Building a current-state and competitive feature scan; developing parent and babysitter personas focused on the first-booking funnel, trust, safety, referrals, and loyalty; producing high-fidelity app and website prototypes — no engineering or payments.
Clickable concepts that strengthen trust communication, sitter-profile clarity, first-booking conversion, repeat use, and referrals on both sides of the marketplace.