Project №26-46HCD

SurgeStreams Space-Economy Platform

An IT consulting firm needed to reposition as a specialized space-economy partner rather than a generalist vendor. Delivering a modern platform concept centered on aerospace engineering and supply-chain pain points, with personas across engineering, supply-chain, program, and technology leadership.

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SurgeStreams Space-Economy Platform
Brief

Reposition a generalist IT consulting firm as a specialized space-economy partner through a platform experience built around aerospace and supply-chain outcomes.

Approach

Building platform framing with a competitive and analog scan, developing personas across engineering, supply-chain, program, and technology leaders, mapping empathy and journeys, and producing website and iPhone prototypes (~12–15 screens per persona) — no engineering, AI integration, backend, or deployment.

Outcome

A coherent digital positioning, information architecture, and prototype clarifying the firm's specialized value proposition and customer outcomes.

4 personas
Engineering · supply-chain · program · tech
12–15 screens
Per persona prototype
1 platform
Repositioning concept