Project №26-20Digital Marketing

Neurodiversity Aware Counselling SEO

A counsellor-training organization needed a structured social and digital-marketing strategy to build training awareness among U.S. counsellors, alongside a coherent secondary presence for prospective clients. Delivering a positioning framework, SEO/AI-visibility diagnostic, and a prioritized social-channel strategy.

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Neurodiversity Aware Counselling SEO
Brief

Build a structured social and digital-marketing strategy that grows U.S. counsellor-training awareness while maintaining a coherent secondary audience presence.

Approach

Clarifying positioning, priority audiences, and objections; auditing the website, on-page SEO, and AI discoverability using Semrush and approved tools; defining channel roles across LinkedIn, Reddit, and Instagram; developing content pillars, campaign concepts, sample assets, and a KPI-backed implementation roadmap.

Outcome

A positioning and audience framework, current-state SEO/AI-visibility diagnostic, prioritized social-channel strategy, campaign and content toolkit, KPI framework, and prioritized implementation roadmap.

Semrush audit
SEO + AI visibility
3 channels
LinkedIn · Reddit · Instagram
KPI roadmap
Prioritized rollout plan