Project №26-19Digital Marketing

Greens4U Digital Marketing Strategy

A founder-led microgreens and nutrition business needed a practical digital path from event and social awareness to online purchasing and repeat engagement. Delivering a funnel diagnostic, social-channel strategy, and a prioritized 3–6 month action roadmap.

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Greens4U Digital Marketing Strategy
Brief

Create a practical digital path from event and social-media awareness to online purchasing, email growth, and repeat engagement for a founder-led DTC brand.

Approach

Defining priority customer segments and positioning, assessing the site's navigation, trust signals, and checkout flow, prioritizing Instagram and Facebook, and developing content themes, event-conversion tactics, email nurture recommendations, and a prioritized 3–6 month roadmap.

Outcome

A positioning framework, website and funnel diagnostic, social-channel strategy, campaign/content/event-conversion toolkit, KPI framework, and a 3–6 month action roadmap with sample assets.

3–6 month
Prioritized roadmap
2 channels
Instagram + Facebook focus
Funnel-focused
Event-to-purchase pathway