Project №26-47HCD

Flovara Social Utility Platform

A location-based social utility using conversational AI needed a redesigned path from stated intent to relevant people, venues, and real-world engagement. Delivering personas, journey maps, and high-fidelity web and iPhone prototypes limited to UX/UI, with no backend or AI-model work in scope.

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Flovara Social Utility Platform
Brief

Redesign a dual-sided, location-based social utility so conversational AI moves users from stated intent to relevant people, venues, and real engagement.

Approach

Building a Business Model Canvas and competitive scan, then developing intent-driven personas, empathy maps, and journeys, translating them into high-fidelity website and iPhone prototypes (roughly 12–15 screens per persona) — UX/UI only, with no backend, AI-model, or deployment work.

Outcome

Validated product framing plus high-fidelity web and iPhone experience concepts clarifying user intent, AI interaction, discovery, and conversion to in-person engagement.

12–15 screens
Per persona prototype
2 platforms
Web + iPhone
UX-only scope
No backend or AI-model work