Fierce Media Platform Repositioning
A social-media agency needed to move from an outdated brochure site to a platform concept communicating its narrowed positioning across health/wellness and automotive client archetypes. Delivering a modern website and iPhone prototype with archetype-specific pathways.
Back to archiveMove a social-media agency from an outdated brochure site to a platform that communicates its narrowed positioning across two distinct client archetypes.
Using existing personas, branding guide, and a competitor scan; mapping distinct client decision journeys balancing visual storytelling with ROI-oriented proof; producing high-fidelity website and iPhone prototypes — no rebrand or ad execution.
A clearer, modern platform experience that attracts better-fit prospects and provides archetype-specific pathways and value signals.