Project №26-41HCD

Conversational AI for Hospitality GTM

A kid-safe conversational AI needed to find its strongest hospitality use case and a matching guest and hotel-management experience. Delivering a go-to-market playbook alongside guest-facing and operations-side UX prototypes.

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Conversational AI for Hospitality GTM
Brief

Validate where a kid-safe conversational AI creates the strongest hospitality value and design the guest and management experiences around it.

Approach

Combining market research, a competitive scan, and segment/buyer prioritization with positioning and outreach assets; building 1–3 buyer/user personas and guest/hotel-manager journeys; producing non-deployable UX prototypes aligned with the existing AI — no commercialization or live integration.

Outcome

An execution-ready go-to-market playbook with measurable test concepts, plus guest-facing and operations-side prototypes for FAQs, bookings, escalation, and workflow fit.

1 playbook
Execution-ready GTM plan
2 sides
Guest + hotel-operations UX
1–3 personas
Buyer/user segments