Food Brand Coordination Platform

A specialty food brand pivoting to experience-led fresh concession distribution at schools and events had no digital infrastructure to coordinate event logistics or build recurring consumer relationships. Designed a two-sided coordination platform with mobile and web prototypes.

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Brief

Build the digital infrastructure for a specialty food brand pivoting into experience-led fresh concessions at schools and events.

Approach

Designed a two-sided platform — partner-side event coordination and consumer-side loyalty — and stress-tested it against the live logistics the brand was already running with spreadsheets.

Outcome

Mobile and web prototypes, an event-coordination flow, and a consumer engagement loop handed off to the brand's operations and marketing leads.

2 surfaces

Mobile + web prototypes

2 sides

Partner + consumer flows

8 weeks

Kickoff to handoff