Athletic Mental Performance App

An AI-powered health optimization platform lacked a targeted channel into athletic communities. Designed a freemium digital entry point to collect mental toughness assessment data and generate individual and team-level reports, with high-fidelity web and mobile prototypes.

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Brief

Carve a freemium entry channel into athletic communities for an AI-powered health platform — without diluting the paid offering.

Approach

Modeled the assessment as the wedge: a mental-toughness diagnostic the athlete can take in five minutes, with team-level rollups that get the coach to invite the rest of the roster.

Outcome

Hi-fi web and mobile prototypes, individual and team report templates, and a freemium funnel concept delivered to the partner's product team.

2 surfaces

Web + mobile prototypes

5 reports

Individual + team templates

6 weeks

Kickoff to demo